{"id":17529,"date":"2020-11-01T19:04:22","date_gmt":"2020-11-02T00:04:22","guid":{"rendered":"https:\/\/documens.net\/transcreation\/"},"modified":"2024-02-15T15:33:27","modified_gmt":"2024-02-15T20:33:27","slug":"traduction-documens-sep-transcreation","status":"publish","type":"page","link":"https:\/\/documens.net\/fr-ca\/traduction-documens-nos-services\/traduction-documens-sep-transcreation\/","title":{"rendered":"Transcr\u00e9ation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17529\" class=\"elementor elementor-17529\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0cad2e2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0cad2e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa45f32\" data-id=\"aa45f32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85ecc04 elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"85ecc04\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"1124\" src=\"https:\/\/documens.net\/wp-content\/uploads\/Documens_IMG_Carriere_Header@2x-e1605575084177.png\" class=\"attachment-full size-full wp-image-17516\" alt=\"\" srcset=\"https:\/\/documens.net\/wp-content\/uploads\/Documens_IMG_Carriere_Header@2x-e1605575084177.png 1380w, https:\/\/documens.net\/wp-content\/uploads\/Documens_IMG_Carriere_Header@2x-e1605575084177-300x244.png 300w, https:\/\/documens.net\/wp-content\/uploads\/Documens_IMG_Carriere_Header@2x-e1605575084177-1024x834.png 1024w, https:\/\/documens.net\/wp-content\/uploads\/Documens_IMG_Carriere_Header@2x-e1605575084177-768x626.png 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f8ca6 elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18f8ca6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/documens.net\/wp-content\/uploads\/BG_texte-ouverture.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f80854d elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"f80854d\" data-element_type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2df070b\" data-id=\"2df070b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642f6d6 elementor-widget elementor-widget-heading\" data-id=\"642f6d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transcr\u00e9ation<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1454d8\" data-id=\"b1454d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caeb5d9 elementor-widget elementor-widget-text-editor\" data-id=\"caeb5d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La transcr\u00e9ation est un anglicisme provenant des deux mots anglais \u00ab <em>translation<\/em> \u00bb et \u00ab <em>creation<\/em> \u00bb et qui repr\u00e9sente une d\u00e9marche marketing visant \u00e0 l\u2019adaptation d\u2019un message publicitaire \u00e0 un pays ou une culture \u00e9trang\u00e8re.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fff870 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"8fff870\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/documens.net\/devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenir un devis<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dc97162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc97162\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6d4f4c\" data-id=\"b6d4f4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14a8678\" data-id=\"14a8678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f7dd8 elementor-widget elementor-widget-text-editor\" data-id=\"31f7dd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>V\u00e9ritable processus cr\u00e9atif, la transcr\u00e9ation va au-del\u00e0 de la traduction purement litt\u00e9rale d\u2019un slogan ou d\u2019une marque. L\u2019adaptation se d\u00e9cline dans tous les aspects d\u2019une campagne publicitaire : le message lui-m\u00eame, les photos, les vid\u00e9os, les intentions, les \u00e9motions, etc. Le but est d\u2019obtenir un impact identique sur toutes les zones g\u00e9ographiques o\u00f9 le message est diffus\u00e9, quelles que soient les diff\u00e9rences culturelles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1a5ce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1a5ce8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd21218\" data-id=\"cd21218\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510bd69 elementor-widget elementor-widget-heading\" data-id=\"510bd69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commen\u00e7ons votre projet de transcr\u00e9ation d\u00e8s aujourd\u2019hui.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2bd66 elementor-widget elementor-widget-spacer\" data-id=\"ae2bd66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4968c3 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e4968c3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/documens.net\/devis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyer votre document<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8daaff8\" data-id=\"8daaff8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transcr\u00e9ation La transcr\u00e9ation est un anglicisme provenant des deux mots anglais \u00ab translation \u00bb et \u00ab creation \u00bb et qui repr\u00e9sente une d\u00e9marche marketing visant \u00e0 l\u2019adaptation d\u2019un message publicitaire \u00e0 un pays ou une culture \u00e9trang\u00e8re. Obtenir un devis V\u00e9ritable processus cr\u00e9atif, la transcr\u00e9ation va au-del\u00e0 de la traduction purement litt\u00e9rale d\u2019un slogan ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Traduction Documens %%sep%% Transcr\u00e9ation","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17529","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/pages\/17529"}],"collection":[{"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/comments?post=17529"}],"version-history":[{"count":1,"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/pages\/17529\/revisions"}],"predecessor-version":[{"id":18162,"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/pages\/17529\/revisions\/18162"}],"up":[{"embeddable":true,"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/pages\/17532"}],"wp:attachment":[{"href":"https:\/\/documens.net\/fr-ca\/wp-json\/wp\/v2\/media?parent=17529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}